For experienced coaches and consultants
AiMS-HQ runs the system. You sell what makes you different.
AiMS-HQ and AiMEE, our AI guide, keep your clients’ management system alive between sessions. So your coaching goes into experience, judgment and the moments that matter most.
Owners aren’t saying coaching is worth less. They’re rethinking what they’re paying for.
For decades, we’ve built coaching businesses around workshops, quarterly sessions and a framework to install. A lot of those hours went to work an always-on system can now carry.
Your clients have noticed. They’re not looking for cheaper coaching. They want more of what a great coach actually brings – and less paying for someone to track accountability, train the team or teach the model.
That’s not a threat. It’s the best opportunity business coaches have had in decades!
Free manifesto from Jeff Bouwman
And it’s the best opportunity business coaches have had in decades! Get my free manifesto on what’s changing – and what to do about it.
The system carries the tracking and teaching. You carry the judgment.
When AiMS-HQ is always on, you’re no longer the person who has to bring the management system into the room every time. AiMEE helps your clients’ people prep meetings, build quarterly plans and work through issues between sessions.
That frees your time for the work that makes exceptional coaches exceptional. Experience. Perspective. Judgment. Trust. Asking the question that changes how a leader sees the problem.
And because you can see where each client is making progress or getting stuck, you show up ready for the conversation that matters.
Make the system always-on. Make the human work premium.
The methodology, the technology and ongoing support, in one monthly subscription.
$1,250 a month. Plus a 20% credit on every company you introduce.
$1,250/month. The methodology, the technology and the support – without a big upfront certification fee.
A 20% credit. When you introduce a company to AiMS-HQ, you receive a credit equal to 20% of that company’s subscription against your own monthly fee.
Serve more clients on the platform, and your credits can cover your whole fee.
| Your clients | Their subscriptions | Your 20% credit |
|---|---|---|
| 100 users (10 companies x 10 users) | $5,000/month (100 users x $50) | $1,000/month – your fee drops to just $250 |
Illustration only, not a promise of earnings.
Everyone wins. Your clients can cover your fee!
If a client no longer needs to work directly with you but keeps using AiMS-HQ, you keep receiving the credit – as long as you remain an active subscriber and user of the platform.
We built it this way on purpose. You shouldn’t have to choose between building a great coaching business and helping your clients become more independent.
We should want our clients to become less dependent on us. And we should build coaching businesses that thrive when they do.
Join a community of AiMS coaches who share what’s working.
Compare notes with coaches who use the same system. Share best practices, how you’re using AiMS-HQ with your clients and what’s working. And get support designing your sessions, so every one counts.
Experienced business coaches, consultants and operators. Coaches who know other management systems well. Business leaders who’ve been in the seat and want to help others.
You don’t have to abandon the knowledge, experience or relationships you’ve spent years building. They’re about to become more valuable!
Attend the workshop. See the system live and how it changes your work.
Have a conversation. Talk with us about your practice and your clients.
Onboard and certify. Learn the AiMS methodology and AiMS-HQ.
Launch with your first client. Bring the system in, with the community behind you.
For most coaches, your instance will be branded AiMS-HQ – because you’ll be using our approach. Want a white-label solution? We can absolutely build that for you. Book a call and we’ll talk through the investment.
We’ll guide you through the process and help you upload everything to the platform. Then get at least one person subscribed so they can use it with you. We’ll give you the scripts to invite more of their team as you go.
As soon as you have clients up and running on AiMS-HQ with a live subscription, you’re a Certified AiMS Coach. Why? Because using the platform and AiMEE automatically brings AiMS principles and practices into the way you serve your clients.
AiMEE helps your clients’ people every day – prepping meetings, building quarterly plans, working issues and learning to lead. You bring the experience, perspective and judgment that a guide can’t. AiMEE keeps the system moving. You help leaders think through the hard stuff.
No. It’s $1,250 a month for the methodology, the technology and ongoing support.
You keep receiving your 20% credit, as long as you remain an active subscriber and user of the platform.
“Too much of my coaching time used to go to checking on to-dos and re-teaching the model. Now AiMS-HQ and AiMEE handle that every day, so when I show up, we go straight to the hard decisions. My clients are less dependent on me – and honestly, I’ve never enjoyed coaching more.”
Jeff BouwmanCEO, The AiMS InstituteStart with the manifesto, or see it live on December 11.
I wrote The Coaching Model Is Broken for coaches like you. It lays out what’s changing and why it’s an opportunity, not a threat.
Then come see it for yourself. Join me backstage on Friday, December 11 from 11am to 12:30pm ET for a free live workshop on Zoom: how to survive (and thrive) as a business coach in the AI era. Can’t make Dec 11? We run it live every month.
Jeff Bouwman, CEO
