The Capacity-Building Management System
AiMS brings the management disciplines you know together with Appreciative Inquiry, AiMEE, our AI guide, and AiMS-HQ, an always-on management system. Your people own the plan from day one – and that’s what drives results.
One system for the business. One model for the coaches who guide it.
For business owners and leadership teams
Give your whole team a management system they own. Always on, with AiMEE helping every person plan, decide and act.
For experienced coaches and consultants
AiMS-HQ runs the system. You sell what makes you different. Spend your time on the judgment and relationships only you can bring.
None of that means you hired the wrong people. Most of the time it isn’t a people problem. It’s a capacity problem. And capacity can be built!
Most management systems help you install the disciplines. AiMS helps your people build the capacity to run, improve and grow the business together.
Clear strategy, defined roles, meaningful scorecards and productive meetings all matter. I wouldn’t want to run a business without them.
But I’ve seen plenty of companies put those disciplines in place and still wrestle with the same challenges that made them look for help in the first place. The leadership team gets better at following the system. The business doesn’t get more capable without them.
A Capacity-Building Management System goes further. It helps the whole organization get better at planning, deciding, solving problems and improving – together. So your business grows more capable as it grows, instead of more dependent on you.
Then repeat. Every cycle builds more capacity.
Strengths-based. We start with what’s working. AiMS is grounded in more than 35 years of Appreciative Inquiry research and SOAR, so you build on your team’s best instead of only chasing what’s wrong.
Modern and collaborative. The people closest to the work see things leaders simply can’t. AiMS brings them into the thinking, because better answers come from bringing different perspectives together.
Natural ownership. When people help shape the plan, they own it. They’re aligned from the get-go – it’s their plan too. No selling it to the team after the fact.
Built for results. Shared understanding, shared ownership and shared momentum. That’s what turns a plan into results, quarter after quarter.
Strategy, people, data and operating rhythms – all developed with the people who carry them out, so ownership comes naturally.
| Discipline | The usual way | The AiMS way |
|---|---|---|
| Strategy | A few leaders write the plan, then roll it out. | More people help shape it with SOAR, so it’s theirs from day one. |
| People | Roles and responsibilities are defined. | People build the judgment and confidence to act beyond them. |
| Data | Scorecards track the numbers. | The people who move the numbers understand them and act on them. |
| Operating rhythms | Meetings follow the agenda. | Meetings turn into commitments people keep, and learning from what happened. |
AiMS-HQ keeps your strategy, priorities, measures and commitments in one place, and AiMEE, our AI guide, helps every person put them to work.
Imagine a business where the management system doesn’t disappear when the coach leaves the room. AiMEE knows the AiMS approach and your company, and it’s there at 2pm on a Tuesday or 10pm on a Sunday.
What AiMEE helps with:
Every person on the team gets the system and AiMEE every day – not just the leaders once a month. And the more people who use it, the smarter the company gets.
Your coaching hours go to what only a great coach can bring.
Instead of paying for someone to track accountability, train the team or teach the model, your coaching time goes into experience, judgment and trust – helping your leaders think through hard decisions and grow your people.
Working with a coach, or running it yourselves? Either way, your system stays yours.
Are you a coach? AiMS-HQ runs the system. You sell what makes you different.
AiMS brings more than 35 years of Appreciative Inquiry research and practice into the everyday way businesses are managed and led. Dr. Jackie Stavros, creator of the SOAR framework and author of The SOAR Effect, is an owner and advisor at AiMS.
Before co-founding AiMS, I spent 13 years in manufacturing, including being one of two people running a company with about $200 million in annual revenue and 600 people. Since then, I’ve facilitated more than 200 strategic planning workshops with over 30 companies. I’ve seen what happens when the people closest to the work help shape where the business goes. It changes everything!
Jeff Bouwman, CEO
After acquiring Precision, we tried to implement EOS, but the team resisted – they weren’t used to a systems approach. So we brought everyone into the process by engaging with The AiMS Institute, and it was a game changer from the very first session. Jeff doesn’t just design and facilitate – he brings real wisdom and keeps the conversations flowing. Our team owns its quarterly priorities and has built real leadership capacity.
By involving the team, we set goals bigger than I would have on my own, with a clear plan to hit them – and we did. We tripled in size, and I went on to sell the company to the team through an ESOP. The AiMS approach was instrumental in both. If you’re a business owner who wants a stronger team and a clear path to bigger goals (without working harder yourself), I’d recommend Jeff without hesitation.
Sean WengerCEO, Precision Communications
I’ve worked with Jeff Bouwman and The AiMS Institute since 2025, and it’s been one of the best investments we’ve made at B&B Electric. Jeff didn’t just coach me – he pulled my whole leadership team into our planning sessions and weekly calls, and it’s changed how we work together. Our team is taking on more ownership and building real leadership capacity. By involving the team, we’ve set goals bigger than I would have set on my own, and they are helping us hit them.
And now, AiMS-HQ keeps us on track between calls and planning sessions. If you’re a business owner who wants a stronger team and a clear path to bigger goals (without working harder yourself), I’d recommend Jeff without hesitation.
Joel BurgerPresident, B&B Electric
Come see it live, or talk with us about your team.
Join me backstage on Friday, December 11 at 11am ET for a free 90-minute live workshop on Zoom. I’ll show you how AI and AiMS-HQ actually run a business’s management system, and how your team can carry more. Can’t make Dec 11? We run it live every month.
