The Capacity-Building Management System
AiMS-HQ keeps your strategy, priorities, measures and commitments in one place, with AiMEE, your AI guide, ready for everyone on the team.
From $50 per user per month. Less per person as your team grows.
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When the system lives where people work, plans keep moving.
A great planning day creates energy. Then Monday arrives. The plan lives in a slide deck, the scorecard lives in a spreadsheet, and the next session feels a long way off.
The plan lives in a slide deck. Everyone agreed to it. Hardly anyone opens it again.
Commitments fade. Good intentions in the meeting, quiet by Thursday.
Follow-through is hard to see. Without it in one place, nobody knows what’s really moving.
The system leaves with the driver. When one person carries the process, it walks out the door with them.
AiMS-HQ keeps it all in one place, every day. So the plan your team built together stays in front of them, and the next step is always clear.
Everything the AiMS approach needs. Nothing it doesn’t.
One-page plan
Strategy Your SOAR-based plan – strengths, opportunities, aspirations and results – on one page. Purpose, vision, focus areas, goals, quarterly actions and weekly commitments, each level hanging from the one above. Progress rolls up on its own!
Your team
People Roles, responsibilities and the growth of the people who carry them. Follow-through is visible by person, so you can see who’s carrying what – and who could use a hand.
Dashboard
Data Measures and scorecards that the people who move the numbers can see and act on, plus a dashboard with a weekly coaching brief.
Weekly rhythm
Operating rhythms Every agreement your team makes lands in one list, tracked to done – kept, missed and the reasons, in people’s own words. The follow-through rate makes accountability visible without shame.
Meeting intelligence
Meetings Drop a transcript in a folder. AiMS-HQ analyzes the meeting, drafts the summary and adds the commitments people made, automatically. Your team gets the list by email before lunch. Nothing else on the calendar changes.




AiMEE knows the AiMS approach, and it knows your business.
Not a generic chatbot. AiMEE is an always-available coach, trained on the tools AiMS coaches use to build capacity and grounded in your team’s real data – your plan, your commitments, your follow-through and your meeting outcomes. So the help fits your company.
Your people grow between conversations, not only during them.
Prep a meeting. Get the right questions ready before you walk in.
Build a quarterly plan. Turn a priority into a plan your team can act on.
Work an issue. Think it through together, instead of waiting for the next session.
Learn to lead. Build the confidence and judgment to lead more of the business. A shared library of lessons and video trainings is there to watch on your own time, and AiMEE can recommend the right one when the moment fits.
Your company’s data stays with your company. Every AiMEE conversation is private to the person who starts it, and your data is never used to train AiMEE.
“On-time delivery slipped again this week. I have to bring it to Tuesday’s leadership meeting, and I don’t want it to turn into a blame session.”
“Good call getting ahead of it. On-time delivery has been under target three of the last four weeks, and two of your open commitments touch dispatch. Before Tuesday – when was it last on track, and what was working then?”
“Honestly? Six weeks ago, when Marco and I did a 10-minute check-in every morning.”
“That’s worth starting with. Want me to add it to Tuesday’s agenda as an issue, opening with what worked, so the room builds on it instead of defending?”
The more people who use it, the smarter the company gets.
Most systems put a few leaders in the driver’s seat and ask everyone else to execute. AiMS-HQ brings more people into the plan. That’s what makes it a Capacity-Building Management System – every person gets more capable, and so does the business.
That’s the AiMS approach. It’s strengths-based, grounded in Appreciative Inquiry and SOAR, so you start from what’s already working. And when people help shape the plan, they own it. That’s natural ownership – everyone aligned from the get-go, and more people carrying the business forward.
Bring more people in. Plan together. Execute together. Learn together. AiMS-HQ is where it all happens.
Your system stays yours, either way.
Running it on your own? AiMEE and AiMS-HQ guide your team through the method, every day.
Working with an AiMS coach? Their hours go to what only they can bring – experience, judgment and helping your leaders through the hard decisions. Not tracking accountability, training the team or teaching the model.
And if you ever stop working with a coach, you keep AiMS-HQ and everything your team has built in it.
Same system. Same approach. You choose how much of me comes with it.
I work with a maximum of 10 companies at a time – deep relationships, planning, facilitation, judgment and challenge. Your whole team runs on AiMS-HQ with AiMEE every day, and my hours go to the hard decisions and growing your leaders. When the spots are filled, they’re filled.
Implement a management system – or elevate the one you have – without a coach. AiMS-HQ keeps the plan, priorities, measures and commitments in one place, and AiMEE guides your team through the method, every day. From $50 per user per month, and less per person as your team grows.
Your first 10 users are always $50 per user per month. Each user beyond 10 pays the rate for your team’s total size.
| Team size (total users) | First 10 users | Each user beyond 10 |
|---|---|---|
| 1-10 users | $50 | None |
| 11-20 users | $50 | $30 |
| 21-30 users | $50 | $25 |
| 31+ users | $50 | $20 |
Example: 25 users is $875 a month (10 x $50, plus 15 x $25).
No minimum – start with as few people as you like.
Pay annually and save 20%. More people, less per person. No hidden token costs.
Working with an AiMS coach? Your coach receives a 20% credit on your subscription.
Three simple steps, whether you work with an AiMS coach or go solo.
Talk with us. A conversation about your business and whether the AiMS method fits. Forty-five minutes, no obligation – and if it’s not a fit, we’ll tell you first.
Set up your operating system. Load your plan, your people and your rhythm, usually inside your first working session. Your AiMS coach helps if you have one. Going solo? Our online classroom guides you through set-up, and we’ll jump on a support call if you need one.
Run your first week. One leadership meeting in, your commitments are tracked and your dashboard is live!
I was one of two people running a $200M company with 600 people. Then I stopped solving alone and asked the room. The knowledge was already in the organization.
The result? $100M in new business, five warehouses eliminated and targets hit months early.
That’s where AiMS started – and it’s what AiMS-HQ puts in your team’s hands every day.
Jeff Bouwman, CEO
Results from AiMS engagements
Everyone on the team, not just the leaders. Every user gets AiMS-HQ and AiMEE.
AiMEE knows the AiMS approach and works from your company’s own plan, commitments, follow-through and meeting outcomes. Every conversation shows you what AiMEE read to answer.
Your company’s data is isolated to your company. Coaching conversations are private to the person who starts them. We state who can see what directly in the product, on every screen where it matters. The business owner picks who is a company admin. Admins have access to and control over all company data, meeting transcripts and settings. Chats with AiMEE are always private to each user.
Yes. Your coach has access to and control over your company data, meeting transcripts and settings, just like a company admin. Your chats with AiMEE stay private.
Your data is isolated to your company, and it’s never used to train AiMEE. Read our privacy policy
No. AiMS-HQ runs the AiMS Approach, an always-on operating system built around appreciative inquiry, weekly follow-through, and embedded coaching. If you have run EOS or Scaling Up, the concepts will feel familiar and the difference shows up in what happens between meetings.
No. No hidden token costs.
No. AiMS-HQ works with or without one.
$50 per user per month for your first 10 users. Every user beyond 10 pays the rate for your team’s total size – $30 for 11-20 users, $25 for 21-30 and $20 for 31+. No minimum. Pay annually and save 20%. See Pricing above.
AiMEE is an interactive, always-available coach trained on the AiMS Approach to unlocking capacity. AiMEE uses the same tools our advisors use in the room, grounded in your company’s real data (plan, commitments, follow-through, meeting outcomes) through a set of server-side tools. Your data is never used to train it. Every conversation surface tells you what was read to answer.
Three steps: talk with us, set up your operating system, and run your first week. See “Getting started” above.
Yes. Cancel anytime with 30 days’ notice.
Simplified leadership. Amplified results.
Start with a conversation, or see it live on December 11.
I’ve spent years watching what happens when the people closest to the work help shape where a business goes. AiMS-HQ puts that into your team’s hands every day.
See it in action. Forty-five minutes, run on scenarios from your world, not ours. You’ll leave knowing whether it fits.
Want to see it live first? Join me backstage on Friday, December 11 from 11am to 12:30pm ET for a free live workshop on Zoom. I’ll show you how AI and AiMS-HQ actually run a business’s management system, and how your team can carry more. Can’t make Dec 11? We run it live every month.

Jeff Bouwman, CEO