AI can teach the framework. Only you can do the rest. Here’s how to spend more of your week there.
A free live workshop for business coaches - see how to productize the framework so you can spend more of your time on the work only you can do, and help clients build capacity that lasts.
Hosted by Jeff Bouwman, Co-Founder and CEO, The AiMS Institute.
100% free.
Technology has changed the way we live, work, and run our businesses. Knowledge that was once hard or expensive to access is becoming available to almost anyone. Yet many of the business models built around delivering that expertise have changed very little.
If the primary value you bring is teaching a framework, you’re increasingly competing with technology that can make that guidance available to anyone, at any time.
Owners aren’t saying coaching is worth less. But you can be sure they’re rethinking what they’re paying for.
Join live and you’ll get a copy of the replay to keep.
You’re a business coach with clients. You’re excited about AI, or uneasy about what it means for your practice - or both. You want to give clients more of your time on the work only you can do, and grow the practice without growing your hours.
Who this is not for: This one is built for business coaches. If you own a business outside of the coaching space, the business owners workshop on Monday, December 14 is the better fit: aims-institute.com/backstage-owners.
Friday, December 11 · 11am to 12:30pm ET · Live on Zoom · Free
For 12 years I’ve been a coach who also runs a coaching business. I’ll show you how I run my own week now and what’s possible when you have a system that coordinates how your team and your agents work together.
Your seat for the AiMS-HQ Live Workshop on Friday, December 11 is saved. Check your inbox for your link and the details. If it’s not there in a few minutes, peek in your spam or promotions folder.
I’ll also send a calendar invite, and a reminder the day before and an hour before. Bring one part of your week you wish you could get back, or one client situation that stalls between sessions.
Still can’t find it - email me at jbouwman@aims-institute.com
See you backstage.
Thank you. If you’d like to hear about a future session, email me at jbouwman@aims-institute.com and I’ll let you know.
I’m Jeff Bouwman, Co-Founder and CEO, The AiMS Institute.
I’ve spent 25 years in this work - including being one of two owners who grew a $200M company to $300M. I’ve run 300+ workshops, coached more than 30 companies and hundreds of leaders. For the past 12 years I’ve coached and run a successful coaching business.
Funny thing - I spent my career helping owners become less essential to their businesses, while building one where I stayed pretty damn essential myself. That all changed over the past 18 months and I’m going to show you exactly how.
Friday, December 11, 2026. 11am to 12:30pm ET (90 minutes). Live on Zoom. Free.
This is a workshop, not a sales call. 90 minutes, live, with real examples - and time for your questions.
Yes - the workshop is 100% free.
No. This is a workshop, not a sales call. Of course we’ll give you options on how we can help you move faster, but you can take what you learn and use it for yourself.
No. The future of coaching is more human, not less. I’ll show you how we’re using AI so you can spend more time on the work only you can do.
Yes. Everyone who joins live gets a copy of the replay. Registration stays open until we start.
By email, right after you register.
No. Take what you learn and use it for yourself if you want.
Frameworks are being commoditized in the AI world. And for too long I think we’ve been confusing the framework with the outcome. The opportunity with AI isn’t to deliver the same coaching experience more efficiently. It’s to help clients build lasting capacity, and spend more of your time on the work that makes you truly valuable.
You’re welcome to join. The session is built for coaches who already have clients, but you’ll still get a clear picture of how the work is changing.
This workshop is built for business coaches. If you own a business outside of the coaching space, the business owners workshop on Monday, December 14 is the better fit: aims-institute.com/backstage-owners.
I don’t think a coach should have to choose between building a great business and helping their clients become more independent.
We should want our clients to become less dependent on us.
And we should build coaching businesses that thrive when they do.
The world has changed. It’s time the business coaching model changed with it.
Friday, December 11 · 11am to 12:30pm ET · Live on Zoom · Free
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